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MBLM Announces Automotive Industry is #1 for Brand Intimacy
MBLM, the Brand Intimacy Agency focused on strategy, design, creative and technology, today revealed that the automotive industry ranked first in its Brand Intimacy 2017 Report. Brand Intimacy is defined as a new paradigm that leverages and strengthens the emotional bonds between a person and a brand. # # #About MBLM: Founded in 2004, MBLM is the Brand Intimacy Agency, which is dedicated to creating greater emotional connections between people, brands and technology. U.S. Top Automotive Brands 2017 "The auto industry leads all others in the degree of intimate brands. In addition to being the strongest intimate category overall, the automotive industry is also the top industry for males, those older than 35 and those with a higher income.Digital transformation will affect the entire automotive value chain, including design, production, distribution and retail, reshaping the traditional automotive business model. Digital Transformation of the Automotive Industry is the latest addition to Frost & Sullivan's Future of Mobility [https://goo.gl/qJQCZ0] Growth Partnership Service. The component hardware-driven automotive industry is shifting its focus and investments on software and solutions with spending rising rapidly and reaching $82.01 billion in 2020. LONDON, Apr 11, 2017 (PR Newswire Europe via COMTEX) -- Frost & Sullivan's Mobility team identifies actions that will support companies transforming their business modelLONDON, April 11, 2017 /PRNewswire/ -- Over 1700 startups along with technology companies are expected to disrupt and transform the automotive industry, as we know it. To sign up for a complimentary one-hour interactive session with Frost & Sullivan's thought leaders, please click here [https://goo.gl/bD9MnN].
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collected by :John Max