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How Gen Y are changing the automotive industry
The wake-up call arose out of extensive research completed by Roy Morgan Research which identifying 2025 as a "tipping point" for the industry. But while car sales are still strong in Australia, there is an evolution in the way approach transport. The Australian automotive industry has been put on notice with the warning that it is in for a "decade of upheaval". Roy Morgan found that a majority of Australians (62%) would pay more for a car with "zero emissions" today compared to 38% that wouldn't. As well as car sharing and driverless cars, environmental concerns are also factoring into the purchasing decisions of younger Australians.
At a time when the Australian car industry is on its knees, manufacturers are using links in the motorsports industry to drive automotive technology in a new direction. Can its research and development in the automotive industry be recalibrated to serve more clients? While their expertise have been called upon by some of the fastest in the motorsport business, it is far and away from the sport, however, where their research is making new strides in the automotive industry. "The ring-changed reinforcement structure of every Subaru passenger cabin was also partly pioneered in the unforgiving motorsport landscape," Rowley explained. "Motorsport has driven PWR's growth and has always been an important part of our business," said the company's general manager, Marshall Vann.
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collected by :John Max