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Can elite motorsport hand Australia's automotive industry a new gear?
At a time when the Australian car industry is on its knees, manufacturers are using links in the motorsports industry to drive automotive technology in a new direction. Can its research and development in the automotive industry be recalibrated to serve more clients? While their expertise have been called upon by some of the fastest in the motorsport business, it is far and away from the sport, however, where their research is making new strides in the automotive industry. "The ring-changed reinforcement structure of every Subaru passenger cabin was also partly pioneered in the unforgiving motorsport landscape," Rowley explained. "Motorsport has driven PWR's growth and has always been an important part of our business," said the company's general manager, Marshall Vann.
The focus is to bridge views and find common objectives between industry and academia, as well as within industry and within academia. The increasing growth of the automotive industry demands the development of groundbreaking solutions, innovative technologies and disruptive products, services and business models. This Roundtable brought together more than 80 industry leaders, entrepreneurs, expert researchers and graduate students in a look ahead to the next 5-10 years of the industry. The automotive industry is also one of the most important industries in Portugal, being a top contributor for value creation and generation of jobs. The International Industry Roundtables (IIR) are an ongoing initiative of the MIT Portugal Program in collaboration with multiple academic and business entities and this is the second edition dedicated to Cities, Energy and Transportation.
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collected by :John Max