It’s Time for the Auto Industry to Get on the Same Level as Other Brands – Adweek

referring to With the exception of startup electric car companies and third-party experiences like those of Apple CarPlay and Android Auto, most traditional automotive companies have struggled to provide best-in-class in-car user experiences. Automotive brands only ever had to compete with each other when it came to in-car systems, making it a non-competitive space. The large majority of native in-car experiences on the market are subpar to even the most basic smartphone. Why do in-car digital experiences still suck so badly, and why is it taking so long for automotive brands to catch up? While Google and Apple push forward with their proprietary auto platforms, traditional automotive brands have struggled to compete.

Trade Troubles: Ohio Valley Auto Industry Hopes To Dodge Trump Tariffs

But some industry leaders say today's auto industry depends on a global supply chain that makes it hard to draw a firm line between foreign and domestic. Many auto manufacturers in the Ohio Valley depend on foreign markets and material, making them highly sensitive to import taxes. Becca Schimmel | Ohio Valley ReSourceDave Tatman, Executive Director for the Kentucky Automotive Industry Association is warning about trouble down the road for the region's industry. Whatever form the auto tariffs might take they would likely have a big effect in the region. The Commerce Department has until February to issue recommendations on the auto tariffs but a report is expected to come before the midterm elections.

Auto Industry Will Squawk Loud And Long, In Auto Tariff Hearings This Week

as mentioned in Besides raising costs directly on imports in the United States, the auto industry fears tariffs would cause U.S. trading partners to retaliate with tariffs of their own. The investigation echoes a similar action regarding imported aluminum and steel, which the auto industry also — vainly — opposed. For automakers — especially for a long list of foreign automakers with U.S. factories — the notion stings that imported autos could pose a threat to the U.S. national security. "Jobs are national security," the American International Automobile Dealers Association, Alexandria, Va., said in comments to the Commerce Department. By hurting the economy and potentially causing job losses, U.S. tariffs would hurt rather than help U.S. national security, the dealer group said.

collected by :Catlin Logan