Automotive Industry Finds Success On TV With One-Stop Creative Shop
Automotive Industry Finds Success On TV With One-Stop Creative ShopWhat do BMW, Hyundai, Subaru, Lexus, Toyota, Buick, Mini Cooper, and the new Ford F-150 have in common? Well, besides being automotive manufacturers, they all tap creative services company Big Block for their TV creative campaigns. And with director Cale Glendening recently joining the Big Block directing roster, it looks like Mazda is also joining the club. At the most recent E3 gaming convention, Big Block executed an experiential marketing activation with Volkswagen and Marvel, which entailed Marvel artists painting the new 2019 VW Jetta. As Big Block continues to expand their roster, Glendening will bring continue to bring a worldly perspective to Big Block, having traveled the globe and filming on five continents in more than 40 countries.as mentioned in
collected by :Catlin Logan